Argus Credit Rating Services Ltd

Argus Credit Rating Services LTd

Web Application Redesign for B2B Financial Platform

Project Context

This project involved redesigning and developing the corporate website for Argus Credit Rating Services Ltd., a leading financial institution that provides credit rating reports and analytics for businesses and investors. My role encompassed both UX design and UI development, focusing on improving the usability, visual appeal, and overall user journey for professionals navigating complex financial information.

Client	AB Bank First Mutual fund
Role	UI Developer
Materials	html, css, jquery, bootstrap etc
Website	http://www.abb1stmf.com/

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Research & Discovery

I began by analyzing the existing website and gathering feedback from stakeholders to understand user frustrations and business needs. The research revealed issues with navigation complexity, lack of mobile responsiveness, and inconsistent branding. Using these insights, I developed user personas, journey maps, and low-fidelity wireframes that identified opportunities to simplify navigation, highlight key financial reports, and enhance data presentation.

Design Strategy & Approach

Using Figma, I created high-fidelity mockups emphasizing clarity, structure, and trust — essential qualities in a financial service platform. The new interface used a refined color palette, modern typography, and a clean grid layout to improve readability and create a professional tone. I also designed interactive elements such as report cards, comparison tables, and simplified data visualizations.

To enhance accessibility and ensure the platform met modern usability standards, I incorporated responsive design principles across desktop, tablet, and mobile breakpoints.

UI Development & CSS Animation

In addition to design, I was responsible for front-end implementation using HTML5, CSS3, and responsive frameworks. One of the most challenging yet rewarding tasks was creating a CSS3 lighthouse animation, a specific request from the client symbolizing guidance and trust. This animation was built purely with CSS3 keyframes, ensuring smooth motion, performance efficiency, and visual alignment with the brand theme. Despite its complexity, I successfully implemented it, enhancing the visual storytelling of the site.

Testing & Refinement

After development, I conducted usability testing with key users and internal teams. Feedback confirmed improved navigation, faster access to essential reports, and a more engaging interface. I refined the micro-interactions and transitions based on this input to ensure a seamless user experience.

Outcome & Reflection

The redesigned Argus Credit Rating website delivered a modern, trustworthy, and user-focused experience aligned with the company’s brand values. The combination of strategic UX thinking and technical UI implementation resulted in a polished and efficient product. The lighthouse animation became a standout element, reflecting the company’s mission to guide clients through financial decision-making. This project strengthened my ability to merge creative design with technical execution, a balance that defines my approach as a UI/UX designer.